Chamber News
Glenfiddich signs multi-year deal with Aston Martin Formula One Team
2 December 2024 • Sarah Medcraf
World famous Moray whisky brand Glenfiddich have signed a multi-year contract with Aston Martin Formula One team.
Their logos will be displayed on the front wing end plate of Fernando Alonso and Lance Stroll's cars after announcing an exclusive partnership after the Las Vegas Grand Prix.
In honour of the “historic partnership”, Glenfiddich has searched through its archives to unearth a rare cask from 1959 in tribute to Aston Martin’s debut in Formula One.
The 1950s was a defining decade for Glenfiddich. It was a pivotal time for the single malt Scotch whisky industry and the rare cask helped lay the groundwork for the category’s rise when single malts were virtually unknown outside of Scotland.
Similarly, Aston Martin began its transformation into a global brand during the decade which eventually paved the way for the team’s first foray into Formula One in 1959.
Søren Hagh, CEO of William Grant and Sons, said: “This partnership between Glenfiddich and Aston Martin Formula One Team is rooted in a shared passion for excellence and innovation.
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“Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership.”
Lawrence Stroll, Owner and Executive Chairman of Aston Martin Formula One Team, added: “At Aston Martin Formula One Team, we continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation.
“The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”
Glenfiddich says that the special 1959 whisky will be bottled in a commemorative single bottle in celebration of the partnership.
Brian Kinsman, Glenfiddich Malt Master, said: “The synergy between Glenfiddich and Aston Martin Formula One Team allows us to innovate in exciting ways.
“This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”
