B is for Brand: Do One Thing

Businesses that have strong brands have a much better chance of survival in the tough times that are coming as they will have a better chance of staying top of mind and holding onto their loyal customers.

Local business owner Ailsa Stinson from B is for Brand, who is a member of the Moray Chamber of Commerce and also Vice President of Moray Business Women, is championing the fight for survival. She really wanted to find a way to help small business owners find the time to do things that will give their business a boost, so that they have the best chance to endure in times of economic downturn. So she’s recently launched a new Email Membership called ‘Do One Thing.’

Ailsa from B is for Brand said:

“Getting your business into the position where it IS top of mind and you DO have loyal customers is really what the membership is all about.

I want to do anything I can help small businesses survive and thrive and I really believe my new membership is a cost effective way of doing that. ‘Do One Thing’ helps small biz owners WIN at getting their message clear and finding new ways to grow their business without necessarily spending lots of money.”

When I was setting up the membership, a friend asked: ‘Why would I want to spend all year working on my brand? Isn’t that just a three month project?’

The answer to this query is that branding is a marathon, not a sprint. Ailsa believes that to be honest, developing your brand is a job that’s never really ‘finished.’ As the business grows and evolves, so does the brand. She advises small business owners to look at any of the big companies for evidence. They pay out huge amounts of money every year working on growing and developing their brands in line with changing market perceptions, changing customer needs and changing trends and hot topics. Ailsa maintains that brand development involves looking at the business strategy, image and experience and believes that it’s one of the big missed opportunities for most small to medium sized businesses.

CEO of Moray Chamber of Commerce Sarah Medcraf said:

“I can highly recommend Ailsa from B is for Brand. She is professional and friendly and worked with us to get the answers we were looking for. She brings everyone along in the process and keeps you right on what to expect. Having our brand strategy not only allowed us to visually rebrand to get where we are as an organisation, but the contents of the strategy also support our work on a daily basis.”

Alan Murray from local building company George Innes Builders said:

“We worked with Ailsa from B is for Brand and the results have been fantastic – see for yourself. We have a new website, company logo and social media presence which provides a great platform to showcase our new brand. But the most important thing that the re-brand has created is that it provides a long term plan and focus for the business owner. I highly recommend B is for Brand.”

REGISTRATION IS NOW OPEN for 'Do One Thing' and it costs just £20 per month.

Head to the B is for Brand website to find out more and to sign up.

Don't really understand what an email membership is? Head to the B is for Brand website to find out more.

For more information contact Ailsa Stinson:

07572 435156

ailsa@bisforbrand.com

www.bisforbrand.com