Elevate Your Marketing Game
In today’s fast-paced digital world, marketing your business effectively is key to standing out. Join us for an engaging session featuring industry experts who will share practical tips on boosting your brand’s visibility and credibility.
Discover how to maximise your Google Business Page and reviews with Dave Marshall (Trustist), how to engage with your audience with Jen McEwan (The Humble Burger), learn how to film high-quality content on your smartphone with Kate Hooper (Strategy Story) and how to tell your story to the media with Eleanor Bradford (SPEY part of Muckle Media). Whether you’re looking to enhance your online presence, improve customer engagement, or create compelling content, this session will equip you with the tools to make an impact.
Don’t miss this opportunity to refine your marketing strategy and tell your story with confidence.
Open to all and includes a buffet lunch.
Further details:
Telling your story in the media
A positive story in the press reaches audiences that advertising never could. In today's multi-media world, your customers/stakeholders expect you to have a public profile and values that you're prepared to stand up for. Award-winning PR specialists Spey (part of Muckle Media) explain why the media is not to be feared, what positive PR can do for you, and how to develop better relationships with influencers and journalists to elevate your brand.
Local business perspective
Owner at The Humble Burger, Jennifer McEwan will share her experiences of marketing a start-up street food business. An honest look at what worked (and what didn’t!), the role of social media and the importance of consistency and reviews.
Harnessing the Power of Reviews for Marketing Success
With the help of Dave Marshall from Trustist, you’ll discover how to turn customer reviews into powerful marketing tools that boost visibility, credibility, and sales. Learn practical tips on encouraging and responding to reviews, showcasing them effectively, and using valuable feedback to improve your business. We’ll also explore free tools like Google Trends, Analytics, and Search Console to help you understand customer behaviour and optimise your online presence. Plus, find out how to get the most from your Google Business Profile — from increasing local search visibility to engaging customers and driving more traffic.
Smartphone Storytelling: unlock your business story with StrategyStory
Find out how to craft powerful stories using just your smartphone. In this lively session with the StrategyStory team, you'll discover simple techniques to create engaging content that attracts customers and connects with your workforce. Come to be inspired by new ways to tell your business story and bring a breath of fresh air to your business strategy.
There will be an open Q&A at the end of the session.
Please note that we are unable to offer refunds for cancellations made within 7 days of the event date.
This policy is in place due to the advance commitments required to ensure the success of the event. We appreciate your understanding and cooperation
